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Biography

Lawrence Williams is an associate professor of Marketing at the Leeds School of Business, 91���Ҹ� 91���Ҹ�.�� He received his Ph.D. in Psychology at Yale University in 2008.�� In his research, Dr. Williams examines the subtle influence of environmental cues on consumer behavior, the impact of psychological distance on consumers’ emotional judgments, and the mechanisms of self-regulation and self-control.�� His research has been published in the Journal of Consumer 91���Ҹ�, Psychological Science, and Science, amongst other outlets.��

Honors and Distinctions

• National Science Foundation Graduate 91���Ҹ� Fellow, 2005
• Whitebox Advisors Doctoral Fellow, 2007

Professional Affiliations

• American Marketing Association
• Association for Consumer 91���Ҹ�
• Association for Psychological Science
• Society for Consumer Psychology
• Society for Judgment and Decision Making
• Society for Personality and Social Psychology

91���Ҹ� Interests

• Consumer psychology
• Judgment and decision making
• Self-control
• Emotion
• Nonconscious influences on consumer behavior

Teaching Interests

• Consumer behavior
• Promotion
• E-commerce marketing

Selected Publications

• "The Pursuit of Meaning and the Preference for Less Expensive Options,"��Journal of Consumer 91���Ҹ���(2022); with Mead.
• "Conceptualizing Consciousness in Consumer 91���Ҹ�,"��Journal of Consumer 91���Ҹ���(2017); with Poehlman.
• "The Distinct Affective Consequences of Psychological Distance and Construal Level,”��Journal of Consumer 91���Ҹ���(2014); with Stein and Galguera.

Work in Progress

• "Prolonging the Search for Meaning: How Hedonic versus Eudaimonic Consumption Experiences Shape Preference for Variety,” with Percival Carter
• ​"The Regulation of Emotions via System Fit,” with Fernandes and Kan

Education

• Ph.D., Psychology, Yale University
• M. Phil., Psychology, Yale University
• AB, Psychology, Harvard University